Positive vs Negative hooks: the difference

There's a difference between a positive hook and a negative hook. In this episode, we dive into:   ✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones ✅ The difference between positive and negative hooks ✅ The secret behind hooks that stop the scroll and boost engagement     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.