70: Living under a false name & skirting death (more than once) with one of the all time copywriting greats, Drayton Bird.
Summer is over, so we’re migrating south (well, to Bristol) to catch a Bird not afraid to ruffle some feathers: one of the all-time greats in the world of copywriting, Drayton Bird. A man who could fill The British Library twice-over with his stories of mayhem and misadventure, Drayton was dubbed the man who “knows more about direct marketing than anyone in the world” by David Ogilvy and, at 85 years old, still writes great copy every day. He chirps to us on what makes a great copywriter, reading, what he learned from David Ogilvy, applying his principles to Airbus planes and Peppa Pig, living under a false name for 7 years, why despair is the route to success, skirting death (more than once) and a treasure trove more. ///// Follow Drayton on Twitter and LinkedIn Here’s his website And sign up for his mailing list (if you're brave enough) If you want to learn from the man himself, check out Ask Drayton Get a free copy of Scientific Advertising Drayton’s book recommendations are: Ogilvy on Advertising by David Ogilvy Scientific Advertising by Claude Hopkins Tested Advertising Methods by John Caples How to Write Sales Letters that Sell by Drayton Bird /////