The Basics of Growth Marketing: Engagement & Retention

So, you’ve found product market fit and you’re starting to acquire users. But it’s not enough to just have users – you need to make sure they’re sticking around and keep finding value in your product. How do you measure and track user engagement and retention? a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay) dig into the two key elements for any growth strategy: engagement and retention.

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The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit for more details and to sign up for our newsletters and other content as well!