The Basics of Growth Marketing: User Acquisition

Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds -- but how does one go beyond a mindset of "growth hacking" to thinking about growth more systemically and holistically? a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay) dig into the fundamentals of growth, starting with user acquisition.

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The a16z Podcast discusses tech and culture trends, news, and the future – especially as ‘software eats the world’. It features industry experts, business leaders, and other interesting thinkers and voices from around the world. This podcast is produced by Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm. Multiple episodes are released every week; visit a16z.com for more details and to sign up for our newsletters and other content as well!