Ep. 155 The Third-Party-Free Model: Redefining Patient Care with Dr. Gerard Gianoli

In this episode, Dr. Gerard Gianoli of The Ear & Balance Institute (Covington, Louisiana), joins host Dr. Ashley Agan to discuss his experience with the third-party-free practice model. First, Dr. Gianoli describes how his work treating vestibular disorders spurred his interest in the third-party-free practice model, where patients pay upfront for services, then submit insurance claims for reimbursement as appropriate. Dr. Gianoli walks listeners through his practice’s transition, focusing on referral patterns and patient concerns. Then, the surgeons speak to the model’s advantages, including reduced rates of physician burnout, higher-value patient care, and reduced administrative burden. Looking ahead, Dr. Gianoli assesses the role of third-party-free practices in the U.S. healthcare landscape. Finally, the episode wraps with a discussion of Dr. Gianoli’s recent book on Third Mobile Window Syndrome. --- SHOW NOTES 00:00 - Introduction 05:34 - Transitioning to a Third-Party-Free Practice 07:48 - The Financial Impact of Going Third-Party-Free 12:11 - Benefits of a Third-Party-Free Practice 27:28 - Navigating Surgery Costs in a Third-Party-Free Practice 32:01 - Determining Prices in a Cash-Based Practice 35:10 - The Importance of Patient Education in Medical Practice 38:15 - Drawbacks of the Third-Party-Free Model 52:32 - Trends in Physician Practice Models 56:38 - Dr. Gianoli’s Book on Third Mobile Window Syndrome --- RESOURCES Dr. Gianoli’s physician profile at the Ear & Balance Institute: https://earandbalance.net/dr-gianoli/ Dr. Gianoli’s Wall Street Journal Editorial from January 2015: “Saying Goodbye to Third-Party Medical Payments.” https://www.wsj.com/articles/gerard-j-gianoli-saying-goodbye-to-third-party-medical-payments-1421280968 “Third Mobile Window Syndrome of the Ear: Superior Semicircular Canal Dehiscence and Associated Disorders,” edited by Gerard Gianoli and Philippa Thomson: https://link.springer.com/book/10.1007/978-3-031-16586-3 “The Private Practice Solution: Reclaiming Physician Autonomy and Restoring the Doctor-Patient Relationship,” by Grace Torres-Hodges: https://www.amazon.com/Private-Practice-Solution-Doctor-Patient-Relationship/dp/B0CK3QR1XX

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The BackTable ENT Podcast is a resource for otolaryngologists to learn tips, techniques, and practical advice on all things ear, nose, and throat. Tune in to the BackTable ENT Podcast every week for candid conversations about rhinology, laryngology, otology, and head and neck surgery.