What Is a Pre-Launch, Really? (And Why It Matters More Than You Think)

In this episode of Before the Launch, I’m diving into the most misunderstood part of launching—yep, the pre-launch.I break down exactly what a pre-launch is (spoiler: it’s not just a waitlist or vague teaser), why it’s crucial for your results, and how to set one up that builds anticipation and warms up buyers before your offer even drops.What you’ll learn:The real definition of a pre-launch (and why most people get it wrong)Why you’re selling your process, not your programThe #1 mindset shift that makes launches feel less like convincingHow to get started with just a calendar and a few key datesListen now to rethink how you prep for your next launch!Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This helps you stay updated and supports us!

Om Podcasten

Before the Launch is your go-to shortcut for what to say and do — and how to warm up your audience — so they’re already nodding “yes” before you ever pitch a thing.If you're tired of guessing what content actually moves the needle, this podcast pulls back the curtain on what really works (and what doesn’t) when it comes to generating demand before the cart opens.Each short, unfiltered episode gives you the messaging, content strategy, and buyer psychology insight you need to make your next launch feel less like a scramble—and more like a sell-out.Because launch success doesn’t start with a sales page.It starts way before the launch.