Going for the Gold (with guest: Kathy Carter)

The Olympic Games are more than the ultimate in sports; they are the ultimate execution of an event involving billions of dollars in stakes (invested and potentially made) for brands, countries, athletes and more. In this episode, Steven and Marisa invite sports legend Kathy Carter, most recently CEO of the LA2028 Games, to share a unique insider’s perspective on the business of the Olympics. What does it take, really? Which brand sponsors should we be watching “compete” this time? What’s ahead for when the summer games return to the U.S.? And… were those Opening Ceremonies in Paris brilliant… or bananas? See omnystudio.com/listener for privacy information.

Om Podcasten

Tune in for insider insights and lively banter between two of the most dynamic and well-connected business leaders: Marisa Thalberg and Steven Wolfe Pereira.  The co-hosts, award-winning c-suite executives and close friends, keep it real as they tackle the most important and timely topics in marketing, media, tech, culture, careers, and more, particularly through the lens of brands, and the people powering them.