LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...
Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script. In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete. 📱 This episode covers: How LeBron’s sponsored post outperformed his top dunk of the season The internet joke they leaned into—and why it worked 😂 The power of self-awareness and cultural relevance in branded content Why most brands get it wrong with influencer campaigns A side-by-side breakdown of a viral win vs. a branded flop 👀 Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads. #BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley