Embracing (re)Generative Leadership With Susan Griffin-Black & Brad Black

In today’s world where capitalism, globalism, and digital innovation reign supreme, sustainability still finds its way to navigate the corporate world on the right path. Corinna Bellizzi sits down with Susan Griffin-Black and Brad Black who share how they pioneered the natural personal care industry through their unique (re)generative leadership approach. They discuss what it is like to run a 30-year-old business without relying on private equity or venture capital but by staying committed to their core vision and values. Susan and Brad also talk about the importance of business transparency, how to integrate AI into your processes ethically, and why DEI must always be at the core of any workplace culture.About Guests:Susan Griffin-Black and Brad Black are the Co-Founders and Co-CEOs of EO Products, makers of EO and Everyone brands. Since 1995, they've pioneered the natural personal care industry, starting by blending essential oils in their San Francisco garage. Their commitment to "business for good" has grown into a family-owned B Corp with zero-waste manufacturing and 91% post-consumer recycled packaging. For 30 years, they've created products that honor people and planet without sacrificing profitability. Their manufacturing facility in Marin County diverts 92% of waste from landfills while running on 100% renewable energy. Under their leadership, EO has remained independent, maintaining control over their values-driven approach to creating high-quality, plant-powered personal care products accessible to all.Guest LinkedIn: https://www.linkedin.com/company/eo-products/Guest Website: https://www.eoproducts.comGuest Social: https://www.instagram.com/eoproducts/https://www.youtube.com/user/EOLovershttps://www.facebook.com/EOProductsShow Notes: Final audio00:02:57 - Upholding The Vision Of EO Products00:11:02 - Being Natural In The Personal Care Environment00:12:37 - Understanding The Business For Good Philosophy00:20:00 - Sticking To Their Core Values00:24:16 - Understanding Corporate Unconditioning00:27:23 - Fostering Inclusivity In EO Products 00:38:17 - How Brands Can Increase Their Longevity00:43:59 - Sustainability, Responsibility, And Leadership00:47:45 - Gaining Traction As A (Re)generative Business00:50:49 - Overcoming The Biggest Sustainable Hurdles00:57:43 - Celebrating 30 Years Of EO Products01:03:07 - Episode Wrap-up And Closing WordsJOIN OUR CIRCLE. BUILD A GREENER FUTURE:🌴 Subscribe to our newsletter, and we’ll plant a tree in your honor!🌲 Subscribe and rate us wherever you listen, and we’ll plant another tree Follow us on social media:YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://tiktok.com/@circleb.co Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better

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Care More Be Better, invites you to care more so we can create a better world together. We amplify the voices of environmentalists, activists, scientists, and leading experts who seek to make the world a better place. We share actionable insights and tools so you can make a measurable difference each day. Over the course of more than 230 episodes, you'll hear from inspired individuals, ecologically responsible entrepreneurs, and conscious companies from diverse communities and backgrounds. Listen for free on Apple Podcasts, Spotify, Amazon Music, Audible, on our website, and on most major podcast platforms.Notable guests include: Jean-Michel Cousteau, Paul Hawken, Nina Simons, Dr. Wallace J. Nichols, Captain Liz Clark, Nana Aba Anamoah, Dr. William Li, Miyoko Schinner, John Roulac, Chef Babette Davis, Kelly Reyerson (@glyphosategirl), Starhawk, Donna Grantis and many more. These global change agents and activists create positive impacts and encourage us to think globally while also acting locally. Inspired by Paul Hawken’s aspirational book Regeneration - Ending The Climate Crisis In One Generation, and the late Dr. Wallace J. Nichols' Blue Mind Movement, this show aims to create a realistic roadmap to build a better future. As Paul Hawken simply states: “Global warming is not a science problem. It’s a human problem.” On this journey, you'll become the person you aspire to be by remaining curious, thinking deeply, and listening intently while looking inward. You'll discover your internal wisdom and learn to listen to your inner voice to receive the gifts nature provides fully. Tune in to understand the most important issues that affect us all.Hear experiences from the front lines of social policies and political struggles.Feel enlightened by conversations about health, wellness, and mindfulness.Discover valuable entrepreneurship and business strategies. Hone your communication and leadership skills.Become part of the regeneration nation by expanding your knowledge of agriculture, social systems, and help us build a more circular and just economy. As a community, we aim to evolve our understanding of social impact, sustainability, and regenerative, circular living to create a healthier and more just world. The stories we tell will get you thinking about how to secure the future for the human race and all Earth's inhabitants - from how you can build positive change in your local community, to how you might broaden your reach and impact globally.About Our Host: A natural products industry executive, Corinna Bellizzi helped develop and grow several responsible, sustainable nutrition brands including: Nordic Naturals and ORLO Nutrition. With these achievements and experience, Corinna went back to school to earn her MBA, graduating at the top of her class at Santa Clara University, and is now pursuing her PhD at the intersection of Sustainability, Education and Nutrition at Prescott College. Her colorful career and exceptional experiences fill this show with life-changing conversations and insights you're sure to benefit from. Beyond elevating business ventures and earning massive profits, she exemplifies how to deliver genuine value, achieve bigger things, and pursue significant positive change. Care More Be Better is available on Apple Podcasts, Spotify, Amazon Music, Audible, our website and most major podcast platforms. JOIN OUR CIRCLE. BUILD A GREENER FUTURE! https://caremorebebetter.com When you join our email list, we plant a tree with the help of ForestPlanet! Remember, our aim with Care More Be Better is to help you use less, waste less, and live more! Engage with us on Instagram, Facebook, and TikTok!