Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia)

Kamila Gornia brings her decade of expertise in online marketing to the forefront in her online courses — focusing on evergreen strategies and adaptive messaging. Her approach emphasizes building trust with micro offers and staying ahead of market changes, all while fostering authentic connections.Kamila Gornia is a marketing and sales consultant to online coaches and entrepreneurs, as well as the founder of Heart Behind Hustle® and Evergreen Icon™.In this episode, Ari, Abe, and Kamila discuss:Kamila’s background and journey into online coursesMarketing and sales strategies for online coursesThe importance of validating a course idea and positioningThe evergreen business model and its misconceptionsUpdating course content and marketing based on market changesBuilding trust and credibility with the audienceCreating and selling micro offersUsing different content formats like webinars, videos, and podcastsA focused and deep-dive approach to marketing strategies“I think that’s a misconception people have. Because there’s a craze around passive income, people think that I make it once and never have to work again.” — Kamila GorniaGuest Bio:Kamila Gornia, founder of Heart Behind Hustle® and Evergreen Icon™, has been supporting online coaches and entrepreneurs with marketing and sales since 2014 and has helped many reach six figures in yearly revenue. She helps her clients scale by creating evergreen mid-ticket group programs that are easy to run and sell through automation, funnels, and paid ads — without the need for sales calls, social selling in the DMs, or posting daily on social media. This allows her clients to create true sustainability and freedom in their businesses. To date, her advice has helped over 25,000 entrepreneurs, which has earned Kamila more than $2 million in revenue. Kamila has been seen on Forbes, Entrepreneur.com, Inc., Huffington Post, and many other media outlets.Resources or websites mentioned in this episode:MiraseeRuzukuKamila’s websites: HeartBehindHustle.com and EvergreenIcon.comKamila’s Instagram: Instagram.com/HeartBehindHustleCredits:Hosts: Ari Iny and Abe CrystalProducer: Michi LantzExecutive Producer: Danny InyAudio Editor: Marvin del RosarioMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.Music credits:Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSSpecial effects credits:24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Evergreen Strategies, Micro Offers, Big Sales! (Kamila Gornia).

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Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku. Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast. In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose. Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!