#73: Having It All & Staying Sane as a Solo Business Owner – Fiona Gray

Today, I'm joined by my friend Fiona Gray, a translator with a steady and successful solo business — yes, even in today's age of generative AI and machine translation.We dive into the many ways translators can diversify their businesses, build multiple income streams, and create a work life that aligns with their skills and interests.In this conversation, we explore why relying solely on one income stream can be risky, how to identify new ones, and what steps you can take to create a more profitable and resilient career, while also being a great parent who is present in their children’s lives.Fiona shares her journey from working within the confines of the industry’s expectations to embracing opportunities that allow for more creativity, freedom, and financial stability. We talk about the importance of positioning yourself as more than just a translator, leveraging your expertise in ways that go beyond client work—whether it’s teaching, consulting, content creation, or even launching a product or service.Fiona is always ready to adapt and implement new ideas, which is why we also talk about her rebrand, how she went about it, and what you can do if you’re planning one soon. So this episode is also a mini celebration of her 1-year rebrand anniversary!There’s a lot to unpack here, but all in all, you’re going to leave with ready-to-implement tips that have helped both Fiona and myself stay organized and on top of things… most of the time. :)Enjoy!Takeaways:Rebranding is not just about aesthetics; it's a deep process.Effective copywriting is crucial for attracting the right clients.It's important to recognize which tasks are essential and which can wait.Personal branding should reflect authenticity and human connection.Scheduling creativity can lead to better ideas.Setting personal deadlines helps maintain momentum and focus.Not every idea needs to be executed immediately.Here's where you can connect with Fiona:LinkedInWebsite_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.