#74: Stop Chasing Clients: Smart Sales Strategies for Freelancers – Bryan McDonald

Are you tired of constantly chasing the next client? Struggling to sell your services without feeling pushy?I’m the first to admit that I sometimes struggle with finding clients, pricing my services, or feeling confident about selling.And I have a sneaky suspicion that you occasionally feel the same way, too.This is exactly why my guest today is Bryan McDonald, a seasoned sales expert with over 20 years of experience who helps business owners rethink their approach to sales and growth in general.Bryan has spent years helping freelancers, consultants, and small business owners shift from transactional sales to a relationship-driven approach that brings in high-value clients.In this episode, we discuss the biggest mistakes freelancers make when trying to sell their services and how to position yourself as a trusted partner rather than just another vendor.Bryan shares why relationship-building is the key to attracting long-term, high-value clients and explains why focusing on the right clients is more effective than trying to sell to everyone.Sales is often the most intimidating part of running a freelance business, but it doesn’t have to be. Bryan breaks it all down in a way that makes sense, with real-world examples and practical advice you can start using today.I’m positive you’ll leave this conversation feeling inspired and motivated, same as I did.Enjoy!Takeaways:People fear sales due to personal rejection and negative stories.A client-centric approach is essential for effective sales.Detaching from the outcome can lead to better sales results.Sales is about understanding the prospect's needs, not just selling yourself.Building a strong reputation leads to more referrals.Strategic networking is more effective than a broad outreach.Here's where you can connect with Bryan:LinkedInPersonal WebsiteonPurpose Growth Website_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.