#77: Fishing Close to the Boat: A Smarter Way to Get Clients – Joe McKay

What if you didn’t need to have everything figured out — and could still build a thriving freelance business?In this episode, I’m joined by Joe McKay, a copywriter, ghostwriter, and business coach who helps solopreneurs get better at working ON their businesses.Joe shares how embracing experimentation, following his energy, and leaning into curiosity helped him carve out a fulfilling career that supports his life as a dad of three.We talk about the mindset shifts that made the biggest difference in his journey, from letting go of linear career paths to navigating the fear of posting online. Joe shares practical, real-world strategies for using LinkedIn to attract clients — including the “hand raisers” method and his go-to conversation starter that never feels pushy.He also opens up about how he landed his first paying client, why “the fish closest to the boat” should be your priority, and the systems that help him stay consistent without burning out.If you’ve ever struggled with confidence, clarity, or content creation, this episode is exactly what you need. Enjoy!Takeaways:Not everyone has a linear career path; embrace the journey.Follow your energy and intuition when making career decisions.Recognize the privilege that allows for experimentation in your career.Introspection is key for understanding clients and oneself.Staying small and agile allows for quick testing and adaptation.Listen more than you talk during sales conversations.Here's where you can connect with Joe:Website (+ freebie)LinkedIn_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.