#78: The 4 Ingredients of Emails that Bring in Sales – Eman Ismail

If you think email marketing is just for big brands with massive lists, think again. In this episode, I’m joined by Eman Ismail—email strategist, copywriter, and founder of Eman Copy Co.—who’s on a mission to help freelancers and small business owners use email to grow profitable, sustainable businesses.Eman shares her journey from being unexpectedly laid off to building a thriving freelance business—and how email played a key role in making that possible. We dive into why email is still one of the most powerful marketing tools, how freelancers can use it to build trust (not just sell), and what makes a welcome sequence or newsletter actually worth reading.We dig into what makes a great email sequence, the mistakes freelancers often make with their newsletters, and how to write emails that actually get opened, read—and lead to sales.  You’ve heard a lot of episodes about emails, but Eman is one of those people who will for sure inspire you to finally get going with your own list. And in case you already have an email list, but are struggling to grow it or just want to hear some tips you can implement straight away, you’re in the right place.In this episode, you’ll learn why email still works, what freelancers are getting wrong, how to write emails that feel natural and authentic, and the essential elements of a great welcome sequence.Eman is kind, warm, and extremely generous with information, so make sure to listen to this one to the end.Enjoy!Takeaways:Connection is the most important ingredient in email marketing.Email should feel like a one-on-one conversation.Directly addressing your audience enhances engagement.Stories can make your content more memorable and impactful.Experimentation is key in email marketing strategies.It's important to be open to failure and learn from it.Creating inclusive spaces is essential for diverse audiences.Here's where you can connect with Eman:WebsitePodcastQuiz (Find Your Perfect Newsletter Style)Senja – Testimonial Collection Tool (Eman's Affiliate Link)_______________________________________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can donate and support this podcast here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/freelancebusinessunlocked⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.