#87: Free vs. Paid: Drawing the Line in Your Content

FREE 5-DAY PODCASTING MINI-COURSE — Everything you need to know before starting your podcasting journey.Free podcasting newsletter — Weekly. Five minutes or less. No BS.___________How much is too much when it comes to free content?That’s the question I’ve been sitting with for a long time, and this solo episode is my attempt to unpack it. Whether you're a coach, consultant, creative, or service provider, you've likely wrestled with the balance between generosity and strategy in your content. Should you give away the “how”? Or should you stick to the “what” and “why” and keep the rest behind a paywall?In this episode, I explore the nuanced layers behind this question, including:The difference between generosity and exhaustivenessWhy your free content builds trust—but shouldn’t overwhelmThe real reason people pay for your services (hint: it's not just information)How the mode your audience is in affects how they process your contentWhy “how” content isn’t as dangerous to give away as we might thinkYou’ll also hear why I believe the future of content is in thought leadership—and no, that doesn’t just mean showing off your wins. It’s about taking a stand, offering a fresh perspective, and showing up with courage, clarity, and creativity.“Ideas that are hoarded help no one. Success follows generosity.” — James Clear___________Let's connect on LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/anjalordanic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you and see you next week! Hosted on Acast. See acast.com/privacy for more information.

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Have you ever asked yourself: “How do I get more leads and clients?” “When is the right time to pivot?” “Do I really need a new website right now?” “How do I balance my finances in alignment with my personal goals?” “How do I get better at public speaking?” “What’s the best way to use email for my business?” “How do I launch a podcast?”If so, you’re in luck.The experts I bring on have all the answers you need to make your small business bigger, but not in the way you might think.Throughout the episodes, my guests and I openly share our successes, failures, and everything in between. You're not in for a bunch of sugarcoating sessions; instead, you'll learn how to run your small business *your* way — sustainably, strategically, and with ease.My name is Anja, and as a small business owner from Croatia, I know what it’s like to look at mega-successful entrepreneurs and creators worldwide and think, “How do I make this a reality for myself?”This is exactly the goal of Freelance Business Unlocked — to help you see what’s possible, no matter where you live and the types of clients you serve.Tune in and learn about effective marketing strategies, podcasting, financial management, email marketing, copywriting, sales, parenthood and entrepreneurship, and much more. Subscribe now and join us for this fun ride! Hosted on Acast. See acast.com/privacy for more information.