Perdue's "Winging It" wins big with Wayne Brady

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Jody Hallman, vice president integrated marketing, Perdue Foods, discuss how an innovative approach to chicken marketing won over consumers.

Om Podcasten

The global poultry industry is the fastest growing animal agriculture sector and is the largest source of animal protein for people around the world. Join WATT’s poultry editors as they discuss the issues impacting poultry and egg producers’ bottom lines such as climate change, animal welfare, antimicrobial resistance and nutrient pollution in “The Future of Poultry” podcast series.