Measure what matters | Ami Rubenstein & Risto Rautakorpi #6

In this episode of GorillaCast, Ami welcomes back Risto Rautakorpi, founding partner of Gorilla Capital, to discuss critical insights for early-stage startups. Together, they explore the differences between metrics and indicators, how to measure progress before reaching product-market fit, and the importance of understanding why customers buy. Risto shares valuable advice on finding an ideal customer profile (ICP), the risks of premature scaling, and maintaining focus on learning and adaptability. Packed with actionable insights, this episode is a must-listen for founders navigating the early stages of their startup journey.

Om Podcasten

GorillaCast is a podcast created with one purpose: to get you the real, unfiltered insights you need on your startup journey. This is a space for founders to hear directly from experienced investors, fellow entrepreneurs, and industry experts about what truly matters in the startup world. Our goal? To make sure you never find yourself thinking, "I wish I'd known that years ago." Each episode dives deep into the gritty realities of building a startup, featuring authentic conversations that go beyond the superficial to give you actionable insights that will help you on your path to success.