Akhil Sarin: How Stake.com Became a Global Brand
🎙 NEXT.io Podcast #233 with Akhil Sarin, CMO of Stake.Akhil Sarin, the marketing mastermind behind Stake, breaks down the blueprint behind Stake’s viral rise from streamer-led growth and global sports deals to launching KICK and going head-to-head with Twitch.⏰ Timestamps:00:00 - Introduction00:34 - Sponsors 01:51 - Welcoming Akhil Sarin03:35 - Akhil's Journey to CMO05:57 - The Early Days of Stake08:54 - The Streaming Strategy13:31 - Key Partnerships and Brand Elevation15:22 - The Drake Partnership Story20:02 - The Formula 1 Partnership24:02 - Company Culture and Team Dynamics26:30 - Measuring Success in Partnerships29:05 - Evaluating Sponsorships & Marketing Decisions32:36 - The Founder Mentality35:36 - The UFC Brand Partnership40: 02 - Leadership Culture42:50 - Building Kick: Strategies for Success47:23 - Future Aspirations and Market Expansion🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotioCONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/