Happy client? Ask for a testimonial NOW

The podcast powered by the MSP Marketing Edge Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week… Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your life so much easier. Why MSPs should add new LinkedIn connections every day: LinkedIn is the single most important place for MSPs to go marketing right now and I’m going to tell you the best way to leverage it. How this MSP marketer grew the business: There’s no better way for you to find the right ideas to market your business than listening to other people who are doing it right now. My guest talks us through what he’s done and what you can take away and implement quickly. Paul’s Personal Peer Group: Do you know what a vanity URL is and have you ever wondered if you need one? An MSP has asked the question which I answer in this episode. Happy client? Ask for a testimonial NOW What if I told you there was a perfect moment to ask your MSP’s clients for a testimonial or review. But you must act on it super quickly, as that moment will very fast vanish. If you struggle to collect social proof from your clients, this is going to make your life so much easier and even allow you to systemise getting testimonials and reviews from your happiest clients. So we all know that social proof is really, really important. Social proof is when people see other people like them acting in a certain way, and it gives them kind of a feeling of safety to know that other people have already tread the path that they are thinking of treading. And what I mean by that is collecting testimonials, reviews, and case studies from your existing clients, and then using that “social proof”, as it’s called, to persuade other people to pick your MSP. You’ll be perceived as a safer choice by business owners and managers if they see that other business owners and managers have already picked you and are happy to endorse you. Now, you’ve probably heard this before, but maybe there’s been something that’s been holding you back from collecting lots of social proof. Maybe it’s just been you simply haven’t had enough time, too many things to do, right? Or maybe you felt a little awkward asking your clients to give you a review or a testimonial. I mean, they’re already paying you money every month, surely you can’t ask them for something else, can you? Well, as a side note, yes you can. In fact, your best clients are often the most delighted to give you a testimonial or review because they want to see you succeed so that they can continue to enjoy your service. Whatever the reason you don’t have enough social proof yet, let me tell you the perfect moment to go asking for it. You’re looking for the point at which your client is at their happiest, and we can actually predict when this will be. There are two, maybe three times that they’re most likely to be at their happiest, and the first will be about 90 days after they very first joined you. So that first month is always a little bit manic, isn’t it? As you are onboarding them and you are migrating any services away from their previous MSP. And then the second and third months are where you work your magic and where the really good stuff happens. So they see little problems that never got sorted with the previous MSP get fixed by you. And you probably over service them a little in that first month or so, so everyone is very happy with you,...

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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le