Title: MSPs: Why April Fool is NOT a marketing opportunity

The podcast powered by the MSP Marketing Edge Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Why April Fool is NOT a marketing opportunity: MSPs should avoid April Fools’ Day like the plague. Same with Thanksgiving, Christmas, and any big national or international event. Marketing on these days is just adding to the noise. Why would a business pick YOUR MSP, rather than a competitor?: Ordinary decision makers pick an MSP based on how they feel about them. Make their life easy by giving them a clear, emotional reason why they should pick you. MSPs: How to uncover opportunities you didn’t know existed: My special guest has a unique way of looking at marketing and how you can use human relationships as a powerful marketing weapon. Paul’s Personal Peer Group:  This week’s question is about website traffic and how to track where it’s coming from – does your MSP do this? Find out my 3 easy implementation ideas. MSPs: Why April Fool is NOT a marketing opportunity Happy April Fools’ Day. Have you ever wondered if you’re missing out by not doing marketing for your MSP themed around today? I mean, loads of big companies do April Fools’ jokes, that makes it an opportunity right? In my opinion, no. I believe your MSP should avoid April Fools’ Day like the plague, the same with Thanksgiving, Christmas, and any big national or international event. And let me tell you why. This podcast episode and YouTube video has been released on the 1st of April, 2025, and when I was younger, I always used to really look forward to April Fools’ Day. As a child, it was to play jokes on my family who never found the jokes funny, but then as a young adult, I really used to enjoy the big April Fools’ jokes that companies would try and pull and they would do full page adverts in newspapers. If you were around in the nineties and naughties, you might remember this.Things like Taco Bell in the US, they announced that they bought the Liberty Bell and they were renaming it, the Taco Liberty Bell, it’s Genius. Or Burger King, they actually launched a left handed burger, so clever. The big tech companies have done this very well in recent years. Samsung said it was going to launch the Galaxy Blade Edge, a phone that’s so thin and sharp that you can also use it as a kitchen knife. And then Tinder, the dating app, they launched a fake height verification tool on April Fools’ Day, although as a former Tinder user, a nutter spotting tool would actually be much more useful. You might look at all of these gags put together by marketing departments of these big companies and ask yourself, I wonder what we should do to promote our MSP on April Fools’ Day? And there is an easy answer to this. Nothing. And it’s the same answer I would give you if you asked Paul, what should I do to promote my MSP around Thanksgiving… Valentine’s Day… Christmas… the Super Bowl? In fact, any big event that millions of people celebrate at the same time. The reality is when you do something at the same time that everyone else is doing that thing, then you’re just adding to the noise. It’s very hard to cut through when everyone is doing the same thing at the same time. And that’s why I never recommend that MSPs jump onto awareness weeks around cyber security, stuff like that, because you have exactly the same problem. If many MSPs are doing the same thing at the same time. It’s impossible to stand out unless you have a massive budget or a massive marketing department, massive...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le