Why the tough life of an MSP owner is worth it

The podcast powered by the MSP Marketing Edge Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week… Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live. How a messy office damages your MSP’s sales: Is your office a pristine, tidy space with zero mess or an untidy space packed with clutter?  Find out why your environment impacts your effectiveness. EXCLUSIVE: How to reduce tickets while delighting clients: My guest explains why digital organisation is vital for business health and how you can help clients consolidate, archive and purge their data for a more effecient work flow. Paul’s Personal Peer Group: Do you ever wonder how happy your staff are?  I have the questions to help you find out the answer. Why the tough life of an MSP owner is worth it What is it with people like you and me running on fumes? If you’re running an MSP, I know what it’s like right now. That boost you had from time off over Christmas, all that recharging festive fuel, that was months ago. It’s all long gone. And yet we keep pushing, don’t we mile after mile after mile, hoping we can keep the business going, hoping we can keep it growing. But is this actually the best way to run an MSP? Stick around to be reminded why we do this, how to keep your energy levels up and the unexpected benefit to your life and lifestyle in the long-term. So this is my 20th year as a business owner and my goodness that has gone so quickly. I kid you not, I was 30 when I started my first business and I was young and cool and now I’m this old man, I’m age 50, I’ve got the creaky back, I’ve got a dodgy knee. And if you’re in your twenties or thirties right now, do not get cocky kid. This is going to happen to you as well. Although by the time that you reach the age the I am now, I’ll be in a nursing home, anyway. One of the constants of being a business owner is that it is hard work. I have a great business now with a great team at the MSP Marketing Edge and we do great work for MSPs all over the world with our service. But I still have weeks where I’m working more hours than someone with a job would. If I worked for someone else in a job, I would never do those 50, 60 week hours, rarely anyway. And if I look back over the last 20 years, there have been many of those periods of time where you throw yourself into projects or problems or whatever it is. I’m sure you do exactly the same. The truth is only business owners can understand this… Running a business that you own is more than just something you do. It’s more than just a job. It’s very much a way of life. It has a unique way of sucking every single last ounce of energy and every last second of time out of you. And do you know, as I hear myself saying that, I realise that I’m not really painting it in a very good light for someone who’s actually thinking of starting their own MSP. So sorry if that’s you. But I think actually before anyone starts their own business, really they need to understand the downsides as well as the upsides. It is an all consuming thing and especially so with an MSP because running an MSP is surely running one of the most difficult kinds of businesses in the world. There are so many details you need to be across, there’s so much that changes. And of course you have to be both proactive and reactive at the same time. You have to be proactive stopping things from going wrong, but then reactive...

Om Podcasten

Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le