Augustus Doricko (Rainmaker) on Reprogramming the Weather, the Hard Tech Renaissance, and His Bloody Company Motto

How would the health of the planet be impacted if we could control the weather? Augustus Doricko, founder and CEO of Rainmaker, is on a mission to find out. Augustus’ company makes it rain— literally. Through a process called cloud seeding, Rainmaker creates rain for farms, watersheds and ecosystems. In this conversation, Augustus tells Sammi about the brain-bending challenges of engineering cutting-edge technology, the impact of being a Peter Thiel fellow, and why his company motto is “we love the taste of blood in our mouth.”  Here’s what Sammi covers with Augustus: 00:00 Augustus Doricko’s Social Currency 01:45 The Mission of Rainmaker 02:38 The Tech Behind Cloud Seeding (Making It Rain) 03:34 The Origin Story of Weather Modification 04:46 The Importance of Attribution  05:36 How To Create a Brand-New Market 08:02 How Rainmaker Makes It Rain 09:42 Augustus’ Path to Rainmaker 11:00 How Rainmaker Can Address Water Scarcity 21:23 The Community of El Segundo 25:25 Making Engineering Cool  29:08 Fundraising for Hard Tech 31:14 The Peter Thiel Fellowship Experience 34:06 Advice for Aspiring Founders 35:55 Social Currency Corner Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Follow Rainmaker hereFollow Augustus here Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.