107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)

Send us a text In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results. Today’s focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI. Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Pag...

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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.