185. How to use video to sell your expertise - with Brad Powell

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You ...

Om Podcasten

The Standout Business Show is for expert entrepreneurs tired of trying to out-shout the algorithm. Every episode helps you ditch performative marketing and stand out by showing up as you are. Because the best way to become the go-to in your space isn’t to game the system. It’s to own your voice, document your genius, and build trust at scale—one authentic, standout moment at a time.This is a show for expert entrepreneurs who are done chasing trends—because they never wanted to in the first place.They’ve built a real business, not just a following. Their clients get results. Their calendar is full(ish). But online? They’re unrecognized & underexposed.Not because they don’t have value— but because the Content Machine was never built for people like them.It rewards loudness, not leadership. Performance, not presence. Hacks, not depth.On this show, we reject the hustle-for-views model. We believe visibility should look like authority, not exhaustion. And that your best marketing strategy isn’t something you create— it’s something you capture from the brilliance you’re already living.We’re here to reverse-engineer how expert entrepreneurs go from overlooked to unforgettable. Not by doing more—but by showing up differently.Hosted by Brad Powell Video branding architect + creator of the Mic Drop Moments method — helping experts turn everyday conversations into high-authority, trust-building content.