191. What Makes People Buy? How to Build the Chain of Beliefs That Sells Your Offer

Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer...

Om Podcasten

The Standout Business Show is for expert entrepreneurs tired of trying to out-shout the algorithm. Every episode helps you ditch performative marketing and stand out by showing up as you are. Because the best way to become the go-to in your space isn’t to game the system. It’s to own your voice, document your genius, and build trust at scale—one authentic, standout moment at a time.This is a show for expert entrepreneurs who are done chasing trends—because they never wanted to in the first place.They’ve built a real business, not just a following. Their clients get results. Their calendar is full(ish). But online? They’re unrecognized & underexposed.Not because they don’t have value— but because the Content Machine was never built for people like them.It rewards loudness, not leadership. Performance, not presence. Hacks, not depth.On this show, we reject the hustle-for-views model. We believe visibility should look like authority, not exhaustion. And that your best marketing strategy isn’t something you create— it’s something you capture from the brilliance you’re already living.We’re here to reverse-engineer how expert entrepreneurs go from overlooked to unforgettable. Not by doing more—but by showing up differently.Hosted by Brad Powell Video branding architect + creator of the Mic Drop Moments method — helping experts turn everyday conversations into high-authority, trust-building content.