Rand Fishkin: "Start Me Up"

In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to explore how Rand found innovative ways to not only launch a new (very cool) product during 2020 but also help people and other businesses on a variety of levels in the process.  In this episode, you’ll hear Melinda and Rand discuss the three things that marketers should be doing during a crisis, the difficulty and necessity of changing your brand’s messaging to reflect the times, and how to keep your business and your team surviving during a time when entire industries have been turned upside down.  You’ll also hear some of the innovative ways Rand and his team adjusted the launch plan of SparkToro to account for decreased budgets, shifting revenues, and a general malaise. Oh, and he also figured out a way to donate money during it all. Listen to our show to find out how. LINKS MENTIONED IN THIS EPISODE: SparkToro and SparkToro’s blog where Rand writes posts several times a month GiveDirectly.org: allows donors to send money directly to the poor with no strings HeyElevate.com: helping SaaS companies identify & act on high ROI opportunities Rand’s book: Lost and Founder: A Painfully Honest Field Guide to the Startup World Geraldine’s book: All Over the Place: Adventures in Travel, True Love, and Petty Theft MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: “Start Me Up” by The Rolling Stones ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show. 

Om Podcasten

The tech industry is great at talking about the future, especially on podcasts. What we're not so great at is taking the time to understand our past. And that's what this podcast is all about. From the Noyce and Fairchild Semiconductor generation through the founding of social media, the history of Silicon Valley has many lessons for us. And we'll be interviewing the people who lived through these experiences to bring their knowledge to you. You'll get explanations for how we got where we are, which can also suggest where the future might be; along with a few laughs and inside stories from those who lived through it. So pull up a seat and listen to the tales of the past, in which may lie seeds for our future. New Episodes twice a month on Thursdays.