Building a diverse and successful associate practice in 2025 with Dr Esther Cole

Building a diverse and successful associate practice in 2025 with Dr Esther ColeWelcome to the Business of Psychology podcast. Today I'm joined by Dr Esther Cole, the clinical director and founder of Lifespan Psychology, which is a proudly diverse and thriving associate practice. She's here today to talk to us about what it takes to build a thriving associate practice, particularly in the more challenging context we find ourselves in in 2025. This is a must listen if you are somebody that is thinking about building your team and expanding your impact through associate work. Esther is also an impressive psychologist in her own right. In 2020 she won the BPS Early Career Award for a book that she initiated and co-edited on pediatric acquired brain injury. Esther has a great passion for helping people who may not always feel confident to come forward for therapy and may not always be well served by the therapy on offer, and that's part of the reason that she set up her podcast ‘Breaking Through Therapy’, which I think is amazing.Full show notes and a transcript of this episode are available at The Business of PsychologyReferences:10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Dr. Benjamin Hardy We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers Links for Esther:Breaking Through Therapy Podcast: www.lifespanpsychology.co.uk/podcastBOSS: www.lifespanpsychology.co.uk/coachingWebsite: www.lifespanpsychology.co.ukLinkedIn: Dr Esther ColeInstagram: @lifespan_psychologyFacebook: Lifespan Psychology - The Diverse PracticeLinks for Rosie:Substack: substack.com/@drrosieRosie on Instagram:@rosiegilderthorp@thepregnancypsychologistThe highlightsEsther tells us about her podcast, Breaking Through Therapy 01:20Esther tells us about herself and her career, and how she came to set up an associate practice 02:39Esther talks about the most common mistakes she’s come across in associate practice 16:12 I ask Esther how we can encourage dedication from our associates 20:29We discuss recruitment and how to find the right people for your practice 26:42We talk about the skills you have to develop as a manager 34:10I remind people to listen to the Breaking Through Therapy podcast...

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Are you a mental health professional with a feeling in the pit of your stomach that the system is BROKEN? Did you start your training full of ideas about changing the landscape of mental health for the better but now you find you are so busy seeing people in crisis that you don't have time to do any of it? Do you KNOW that we need to get out of our therapy rooms and start reaching people in other ways? Do you KNOW that the key to better mental health is prevention not crisis management? If you do then join me for a mix practical skills, strategies and inspirational interviews with psychologists and therapists just like you who are using their skills to do BIG things way beyond the therapy room. Prepare to get your "trainee spirit" back.