Ep. 55: Why creators make the best entrepreneurs ft. Jesse Feister

This week on The Creator Spotlight Podcast we are joined by Jesse Feister, the Executive Director of the Webby Media Group. In the lead up to the 29th annual Webby Awards ceremony, Francis and Jesse reflect on the evolution of the Webby Awards and the creator economy, exploring the creator to business pipeline and three skills necessary to succeed as a creator.__Links and ReferencesCheck out the Webby AwardsRead Jesse's AI and Creativity pieceFollow the Webby Awards on X/Twitter, Instagram and YouTubeFollow Jesse on LinkedIn and Instagram__Timestamps00:00 Introducing Jesse and the Webby Awards00:47 Jesse's mandate as Executive Director03:37 How the Webby's define a creator11:35 Understanding the grind of the entrepreneurial creator16:00 Being a musician in the MySpace era21:19 The 3 most valuable skills as a creator entrepreneur30:20 Sustainable business models for small creators34:04 The evolution of brand building online38:46 AI and creativity: Creativity always wins42:08 The biggest opportunities in the creator economy44:56 The instant feedback loop — use it wisely48:15 Plans for the Webby's 30th year

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Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production.Hosted by Francis Zierer (Twitter and LinkedIn).New episodes every Tuesday.This podcast is part of our newsletter, Creator Spotlight.