Ep. 59: How his $40K side hustle became a full-time career ft. Colin Rocker
This week on The Creator Spotlight Podcast, Francis is joined by Colin Rocker, a creator focused on career and corporate content. Colin shares his journey from skepticism about TikTok to becoming a successful content creator with a mission to educate 'first-generation professionals'.--Follow ColinLinkedInInstagramTikTokYouTube--Timestamps00:00 Introducing Colin Rocker01:11 The many failed attempts before finding success03:23 Defining the niche 'first-generation professionals'05:46 Diversifying your platforms: Instagram vs TikTok08:00 The most valuable skills needed as a creator15:11 Going all in as a full-time creator18:39 The value of personal brand identity23:51 Monetizing your audience, ethically29:21 Attracting a diverse audience32:32 Managing your time as a full-time creator-entrepreneur38:29 Creating meaningful, positive content42:46 Building a welcoming community46:17 The challenge and rewards of writing a newsletter49:54 Personal experience in a post-information world