Ep. 60: Ex-YouTube employee reveals the secrets behind viral videos ft. Hayley Rose
This week on The Creator Spotlight Podcast, Francis is joined by Hayley Rose, a former Google and YouTube employee turned YouTube growth strategist. Hayely has worked with some of the biggest channels on YouTube, growing them from zero views to hundreds of millions. In this podcast Hayley breaks down the five steps that every creator should follow to get more views, grow on YouTube and build a sustainable career in the creator economy.__HayleyLinkedInYTJobsThe Upload Club Website NewsletterInstagram__Timestamps 00:00:00 Introducing Hayley Rose00:03:00 The three services of The Upload Club00:05:44 The actual purpose of a thumbnail — it’s not what you think00:08:05 YouTube's most important metrics to focus on00:12:20 The five steps every creator must know00:15:22 Step 1: The Idea 00:19:14 Step 2: Pre-production00:25:22 Step 3: Shoot day00:28:35 Step 4: Edit00:38:18 Step 5: Upload00:43:37 Hayley's experience working at YouTube00:50:55 Huge opportunities in the creator economy00:57:32 What makes a creator?00:59:55 Ex-YouTube employee's thoughts on the algorithm01:01:50 Tactical advice for creators