Ep. 65: From side hustle to 500K+ followers and a global business ft. Tom Fishburne
This week Francis is joined by Tom Fishburne, also known as The Marketoonist. Tom is a cartoonist and marketer who turned his satirical drawings about corporate life into a sustainable business that has brought him over 500,000+ followers across platforms.Read the newsletter: https://www.creatorspotlight.com/p/tom-fishburne__RSVP to the Creator Business Summit: https://www.beehiiv.com/virtual-events/creator-business-summit__Follow TomLinkedInWebsiteNewsletterInstagram__Links & ReferencesThe Do Lecture__Timestamps00:00 Introducing Tom Fishburne, The Marketoonist01:05 How to price your work online08:49 Humor as a leadership skill11:45 The world of content creation in the early 2000’s15:05 It’s not the ink, it’s the think21:05 The importance of mimicry in creative work23:26 How to create a recognizable style26:36 You must be an entrepreneur in the creator economy30:41 Email, the most valuable platform33:16 The best platform for audience engagement38:32 Red flags for clients43:17 Why you shouldn’t scale your business44:37 How to nail speaking engagements52:25 Structuring your day for optimal creativity57:39 Focussing on sustainability, not growth