Sonic Branding with Willemijn van Hussen

Today we speak with Willemijn van Hussen - a trained concert pianist, strategy consultant - co-founder and owner of Sonic Branding agency TAMBR. We talk about the power of our senses and how sound can make a difference in recognising a brand and what it stands for. Willemijn shares with us insights from an audio branding project, with a sonic logo, brand anthem and different sound assets that are used strategically.  Among others, we hear the brand anthem of Lazy Vegan and how this might be different from other brands in the industry. Willemijn gives tips for students who work on sound assignments and for brands that want to make a start with sonic branding. Show notes Connect with Willemijn: https://www.linkedin.com/in/willemijnvanhussenfuhring/  TAMBR Sonic Branding Agency: https://www.tambr.nl/en/ Steve Keller Audio Alchemist: https://musicthinking.com/blend-sound-science-with-sound-art-to-make-sound-decisions-with-steve-keller/  Show support Please choose one or more of the ‘three ways to support the show’: Subscribe to the podcast. Leave us a review — even one sentence helps! I appreciate your support; it helps the show! Tell your friends about the podcast and musicthinking.com Buy the book The Power of Music Thinking and/or the Jam Cards at a 20% discount using musicthinking20 at the check-out of the BIS Publishers website only.​​  

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I’m on a mission to inspire you with analogies from the music world. The Power of Music Thinking podcast features conversations with remarkable people that are also musicians. For example: the CEO of a digital platform that is also the conductor of a Big Band or a Global Design Director of a well-known design firm playing guitar and teaching at a top-notch music and art school. A Customer Success Manager of a big tech company that was the guitarist of a well know pop band, a University Professor for Organisational and Community Psychology finding success patterns and playing the bass, and the Director of a famous Design and Art school that was a worldwide performing musician and conductor of classical music. Every episode will inspire you through personal stories in business, society and music. With his decades of experience in branding and online agencies, management consulting and online music platforms, Christof’s questions come from a place of curiosity and passion for meaningful co-creation, creative strategy and sustainable innovation in the context of the planet, people, and profit. If you love society and culture, music and technology, documentaries, and business podcasts, take a second to follow The Power of Music Thinking. Listeners of The Power of Music Thinking podcast will learn from some of the most exciting people in the world with practical tips and inspiring stories that will inspire your personal and business life. Listen to The Power of Music Thinking here: https://musicthinking.com/podcast Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally! Thank you for your support; it helps the show!