#11 - From Textbooks to Toolkits | Prof. Lian Dumouchel

Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:AI as a research assistant that compresses months of work into daysUsing synthetic personas and data to validate new travel productsTactics to overcome staff resistance and prove ROI fastThree action items you can pilot this quarterFollow & share• Follow the Tourism AI Podcast for fresh episodes every Thursday• Rate & review—your feedback helps more travel pros discover AI solutionstourism AI, hospitality technology, open educational resources, synthetic data, travel marketing, destination management, AI literacyTravel, Technology, Business, Education, Marketing, Innovation, Entrepreneurship, Data, Hospitality, Tourism

Om Podcasten

The Tourism AI Podcast delves into the tangible impact of artificial intelligence on the tourism industry! In each episode, we bring you firsthand accounts and real-world examples of how AI is transforming and optimizing the way we explore the world.Our focus is laser-sharp – we're not just discussing theoretical possibilities; we're all about the practical uses of AI and how it can genuinely enhance efficiency and effectiveness within the tourism sector. Whether you're a tourism professional looking to integrate AI into your operations or a curious traveler intrigued by the tech shaping your next adventure, our goal is to demystify AI and make it relatable through authentic narratives. Tune in to our podcast for a journey through the intersection of artificial intelligence and the world of travel, where practicality meets possibility.