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Pablo Torres is a seasoned hotelier with experience managing properties across Europe, from Spain to the UK. A revenue strategy expert, Pablo has trained hotel teams globally and collaborates with top industry software providers like Oaky. Susan and Pablo talk about creating customer-centric experiences, optimizing profit, and personalizing hospitality offerings. From Night Audit to Revenue Maven: Pablo shares his journey from starting in night audit to becoming a sought-after expert in revenue strategy. What is Ancillary Revenue?: Learn how hotels can transform overlooked offerings into profitable revenue streams and why they lag behind industries like airlines. The Power of Upselling: Breakfasts and room upgrades? Pablo reveals simple upselling ideas that deliver immediate returns with minimal effort. Lessons from Big Players: Pablo recounts a case study where a simple adjustment to staff incentives quadrupled a hotel’s upselling revenue. Tech in Action: How tools like Oaky are revolutionizing the guest experience by personalizing offers and boosting hotel profit margins. Dynamic Pricing is Everywhere: Surprising examples from McDonald’s to fine dining show how hotels can embrace this strategy without alienating guests. Personalization is King: Pablo emphasizes using guest data wisely to create Netflix-like personalized experiences, driving loyalty and satisfaction. Tips for Smaller Hotels: Strategies for monetizing lobbies, meeting rooms, and more by rethinking public spaces as mixed-use areas. Rate, Review, & Follow on Apple Podcasts "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it.  Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

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Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.