Sacotel ZNSHINE: Leading the Family Business towards Sustainability
A recent report by the International Energy Agency projects that renewable energy will become the largest global source of electricity by 2025 – that’s enough energy to power all of China in 5 years. Considering this revelation, it’s becoming increasingly hard to imagine a time when investing in renewable energy was a gamble, especially in oil-rich regions like the Middle East. Such investment is a prime example of the visionary thinking it takes to transform an unconventional solution into the best way forward. On this episode of WiFB, Joumana Hosri, CEO of Sacotel ZNSHINE, and a “Visionary Leader of the Year” award recipient, talks about joining her family’s firm at age 24 and spearheading initiatives in a male-dominated business environment. Joumana also talks about the critical decision-making process and passion that fuelled her enterprise’s transition to sustainability, and the first-of-its-kind joint venture that made her family’s company one of Lebanon’s top solar power and green energy businesses.